DEWALT® Lunch Truck Tour

DEWALT® Promotes New EXTREME RUNTIME and Innovative Power Tools with U.S. Lunch Truck Tour

TOWSON, Md. – October 11, 2013 –DEWALT® announced its EXTREME RUNTIME (XR) and Innovative Products Lunch Truck tour in early June 2013. Eleven lunch trucks, covered in DEWALT XR and innovative products signage have been making their way to 11 cities around the United States to promote new product launches from DEWALT’s XR and innovative product lines of power tools. The first flight of the DEWALT Lunch Truck tour began on June 3rd and ended in August 2013 with appearances at select Lowe’s, The Home Depot, and independent channel stores in New York, Chicago, Dallas, Falls Church, Houston, and Los Angeles. The second flight of the tour will kick off on October 7 and will end December 5, 2013 with scheduled stops in Houston, Los Angeles, Miami, Phoenix, and San Francisco. Visitors of the lunch trucks will have the opportunity to participate in tool demonstrations, and can receive free DEWALT -branded gear. The DEWALT lunch trucks will be stationed for 2-3 hours at each stop and visitors will be able to talk to DEWALT representatives who will be on site to answer product questions in both Spanish and English.

“The DEWALT Lunch Truck tour is a great way to get our power tools in to the hands of professional contractors.  It has proven to be a very successful grassroots campaign that is estimated to deliver over 13,000 power tool demonstrations and training of over 10,000 store associates.  Visitors at the DEWALT lunch truck events have the opportunity to participate in demos and of course, enjoy lunch,” says Jen Snyder, Senior Brand Manager, DEWALT.

Specific SKUs that will be featured and demonstrated on the DEWALT lunch truck include the 20V MAX* brushless impact driver (DCF886M2), 12V MAX* radar scanner (DCT418S1), 8V MAX* gyroscopic screwdriver (DCF680), compact reciprocating saw (DWE357), and the new jobsite table saw with rolling stand (DWE7491RS).

Visit www.dewalt.com/lunchtour for the DEWALT Lunch Truck tour schedule and for additional information about DEWALT’s XR and Innovation lines of power tools.

• With respect to 8V MAX* – Maximum initial battery voltage (measured without a workload) is 8 volts. Nominal voltage is 7.2.
• With respect to 12V MAX* – Maximum initial battery voltage (measured without a workload) is 12 volts. Nominal voltage is 10.8.
• With respect to 20V MAX* – Maximum initial battery voltage (measured without a workload) is 20 volts. Nominal voltage is 18.

About DEWALT

DEWALT is a leading manufacturer of industrial power tools, hand tools and accessories, including corded and cordless drills, saws, hammers, grinders, routers, planers, plate joiners, sanders, lasers, generators, compressors, nailers, saw blades, metal and masonry drill bits, abrasives, screwdriving accessories and more.

DEWALT tools can be found nationally and internationally, wherever tools are sold. With more than 1,000 factory-owned and authorized locations, DEWALT has one of the most extensive service and repair networks in North America. For more information, visit www.dewalt.com or follow DEWALT on Facebook and Twitter.